Great Plains Industries Announces New GPRO™ Brand
Company also realigns its family of brands, introduces new GPRO™ brand
Wichita, Kan. – Following its recent acquisition of Australia-based Trimec Industries, Great Plains Industries, Inc. in Wichita, Kan., has announced consolidation of its customer segments into new market “sectors” that will help the company align its product and brand portfolios going forward.
The company also announced a realignment of its family of industrial, commercial and retail brands to optimize the company’s broader product mix and new brand assets.
Historically, the company has served end users in many customer segments, including fuel, agriculture, chemicals, manufacturing, retail and more.
The company has now organized these market segments into three business sector categories: Industrial, Commercial and Retail. The company has also appointed a marketing sector manager for each, who will manage the product portfolio along with product enhancements appropriate for the sector.
Great Plains Industries is a leading manufacturer of fuel and chemical transfer pumps and also a leading global manufacturer of inline turbine meters for measuring flow of water and water-based chemicals. Since acquiring Trimec Industries in July, the company has optimized its expanded product and customer mix, resulting in this re-organization.
“Organizing our business segments by market-type will help the company better serve these markets by manufacturing products most appropriate for their unique sector needs,” said Vic Lukic, president and CEO of Great Plains Industries, Inc.
The company will begin to execute new product plans for its sectors in early 2014, as well as a re-alignment for its family of brands.
“After the Trimec acquisition, we needed to make choices that would maximize equity in our brands and also make the most sense to our customers across the sectors in which we do business, globally,” Lukic said.
In industrial and commercial meters, the company will offer the FLOMEC™ brand, which the company acquired with Trimec Industries. FLOMEC™ is an established, global industrial brand known and trusted for highly-engineered, quality meters.
“It makes sense to roll this brand out into the U.S. market to retain and enhance the brand’s global equity,” he continued.
In commercial transfer pumps, the new GPRO™ brand replaces the GPI™ The Proven Choice™ brand. GPRO™ is a line of heavy duty, professional grade fuel transfer pumps and products for commercial applications. The retail sector will seat the brand of GPI® The Proven Choice™ for its pump and meter offerings.
“We believe our customers will be very pleased by what they see next year,” said Don Stucky, U.S. sales manager for the company’s fuel division. “This realignment greatly clarifies our product and brand relationships.”
The corporate brand itself has also received a new mark to differentiate itself from its GPI™ The Proven Choice™ product brand.